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This site states the following, "Low cost eco-friendly alternative to a Water Softener." We noticed that the web page also stated " Eddy is working great! I no longer notice any scale buildup on my showerheads, and the water now makes both our skin and hair feel so much softer." It also stated " It is one green technology that actually works. Thanks for a great product! Mr DP, Versailles, Kentucky. RISK FREE 12 MONTH MONEY BACK GUARANTEE. FREE 2 DAY DELIVERY WITHIN USA -. The cost effective answer to hard water and lime scale. The true water softener alternative. One Super Hi-Power Twin Coil model." The header had Scale Inhibitor as the highest ranking keyword. It was followed by Alternative Water Softener, Limescale inhibitor, and Water softener which isn't as ranked as highly as Scale Inhibitor. The next words the site uses is water softeners. no salt water softener was also included and might not be seen by search crawlers.